MANTRA (Jurnal Manajemen Strategis)

THE ANALYSIS OF PT INDOFOOD'S INDOMIE PRODUCT MARKETING STRATEGY IN INCREASING PROFITABILITY

Muhammad Sukron — 2025-02-24

This study aims to analyze the effect of marketing strategies implemented by PT Indofood on the profitability of Indomie products, This study uses a quantitative approach, using a combination of descriptive analysis to introduce basic data and inferential analysis to find relationships between variables, as well as distributing questionnaires distributed to respondents. Respondents in this study were consumers of indomie products with a sample size of 50 respondents. Data analysis using multiple linear regression techniques assisted by the SPSS version 25 program. The results of the study through the F test, the Fcount value was obtained (9.843) and Ftable (2.58), it is known that the significance in the F test is 0.000 which is the significance limit of 0.05. So the conclusion is that the hypothesis results are accepted or in other words the independent variables (Free), namely Product (X1), Price (X2), Place (X3), and Promotion (X4) simultaneously affect the dependent variable (bound), namely Profitability (Y).

PENGARUH DEWAN KOMISARIS INDEPENDEN, KOMITE AUDIT DAN OPINI AUDIT TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR OTOMOTIF DAN KOMPONEN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2019-2023

Hisner Glori Faley — 2025-02-23

Tujuan penelitian ini dilakukan untuk menguji dan menganalisis pengaruh dewan komisaris independen, komite audit dan opini audit terhadap nilai perusahaan. Populasi penelitian ini adalah perusahaan manufaktur sektor aneka industri dengan subsektor otomotif dan komponennya yang berjumlah 12 perusahaan. Penentuan sampel penelitian menggunakan teknik pusposive sampling sehingga diperoleh sampel sebanyak 8 perusahaan dengan periode pengamatan 5 tahun sehingga diperoleh total jumlah sampel yang diamati sebanyak 40. Untuk pengujian hipotesis, penelitian ini menggunakan model analisis regresi berganda. Kesimpulan penelitian menunjukkan bahwa komisaris independen, komite audit dan opini audit tidak berpengaruh secara simultan terhadap nilai perusahaan. Implikasi dari hasil penelitian ini diharapkan dapat membantu calon investor dalam memutuskan untuk berinvestasi di perusahaan.

THE ANALYSIS OF STRATEGIES AND SUPPORTING SYSTEMS IN IMPROVING THE EFFECTIVENESS OF WITNESS AND VICTIM PROTECTION IN LPSK

Yuke Novfitria Hendri — 2025-03-26

The Witness and Victim Protection Agency (LPSK) of Indonesia represents a critical institutional
framework for safeguarding vulnerable individuals within the legal system. This comprehensive
research investigates the multifaceted strategies and support systems essential for enhancing
witness and victim protection effectiveness through a rigorous qualitative methodology.
Employing mixed research methods including in-depth interviews with legal professionals,
structured observations, extensive documentary analysis, and comparative case studies, the
research systematically examines existing protection mechanisms. The study explores complex
challenges confronting witness and victim protection, including psychological vulnerabilities,
potential retaliation risks, and institutional limitations.
Key research findings reveal four pivotal dimensions for protection effectiveness: (1) Integrated
Institutional Coordination – developing robust inter-agency protocols and communication
frameworks, (2) Technological Infrastructure – creating advanced digital tracking and
management systems for witness data protection, (3) Professional Capacity Building –
implementing comprehensive training programs addressing psychological, legal, and security
dimensions, and (4) Normative Framework Enhancement – recommending legislative refinements
to strengthen legal protections.
The research demonstrates that effective witness and victim protection transcends traditional legal
paradigms, requiring holistic approaches addressing psychological safety, social reintegration, and
continuous risk management. Innovative recommendations include establishing specialized
psychosocial support units, developing adaptive risk assessment methodologies, and creating
confidential relocation and identity transformation protocols.
Theoretical contributions include developing a comprehensive conceptual model of institutional
protection mechanisms, while practical implications offer actionable strategies for LPSK and
related governmental institutions to revolutionize their approach to witness and victim protection.
By integrating legal, psychological, and sociological perspectives, this research provides an
unprecedented, nuanced understanding of institutional protection strategies, potentially serving as
a transformative blueprint for enhancing human rights protections within Indonesia’s judicial
ecosystem.

PENGARUH STRATEGI MANAJEMEN DAN DAYA SAING HARGA DALAM MENINGKATKAN KINERJA DI INDUSTRI PENERBANGAN GLOBAL PT GARUDA INDONESIA

Venna Al Viona Puteri — 2025-02-20

Penelitian ini bertujuan untuk menganalisis pengaruh strategi manajemen dan daya saing harga terhadap peningkatan kinerja di industri penerbangan global, dengan fokus pada studi kasus PT Garuda Indonesia. Pendekatan kuantitatif digunakan dengan pengumpulan data melalui kuesioner yang diberikan kepada responden terpilih. Validitas dan reliabilitas instrumen penelitian diuji untuk memastikan indikator keabsahan yang digunakan dalam mengukur variabel strategi manajemen dan kualitas kerja. Hasil pengujian validitas menunjukkan bahwa semua indikator memiliki nilai rhitung lebih besar dari rtabel, yang berarti semua indikator valid. Uji reliabilitas menghasilkan nilai Cronbach's Alpha sebesar 0,857 untuk variabel strategi dan 0,852 untuk variabel kualitas kerja, yang melebihi batas minimum 0,60, sehingga instrumen dapat dinyatakan reliabel. Analisis data menunjukkan adanya hubungan positif dan signifikan antara strategi manajemen serta daya saing harga terhadap kinerja perusahaan. Hasil penelitian ini diharapkan dapat memberikan wawasan strategi bagi manajemen PT Garuda Indonesia dalam meningkatkan daya saing di pasar global.