PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN KAPTUR BARBERSHOP CIBODAS KOTA TANGERANG
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Published:
Jun 4, 2025
Keywords:
Keywords: Service Quality, Price Perception, Digital Marketing, and Customer Satisfaction.,
Service Quality,
Price Perception,
Digital MArketing,
Customer Satisfaction
Main Article Content
Abstract
This research aims to determine the partial influence of service quality, price perception, and digital marketing on customer satisfaction at Kaptur Barbershop Cibodas, Tangerang City. In collecting this data, it was obtained using primary data and distributing questionnaires. The population in this study were consumers who had shaved their hair at Kaptur Barbershop in Cibodas, Tangerang City, with a sample of 100 respondents. This research uses a quantitative research method with a non-probability sampling technique, namely the incidental sampling method, and uses an analysis model technique with the Partial Least Square method with the Structural Equation Modeling (PLS-SEM) type of modeling, processed using the SmartPLS version 3.0 program. The results of this research show that the variables of service quality, price perception, and digital marketing directly have a positive and significant effect on customer satisfaction at Kaptur Barbershop.
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Sukma Wijaya, M., Syah, H., & Mardiany Djaenudin, E. (2025). PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN DIGITAL MARKETING TERHADAP KEPUASAN PELANGGAN KAPTUR BARBERSHOP CIBODAS KOTA TANGERANG. DESANTA (Indonesian of Interdisciplinary Journal), 5(2), 372–382. Retrieved from https://jurnal.desantapublisher.com/index.php/desanta/article/view/464
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References
Amin, N. F., Garancang, S., & Abunawas, K. (n.d.). KONSEP UMUM POPULASI DAN SAMPEL DALAM PENELITIAN.
Amiruddin, A. B. (2022). PENGARUH MOTIVASI INTRINSIK TERHADAP PRESTASI KERJA KARYAWAN KOPERASI SAWIT MAHATO BERSATU. MANAJERIAL DAN BISNIS TANJUNGPINANG, 4(2), 159–164. https://doi.org/10.52624/manajerial.v4i2.2205
Arania, R., Triwahyuni, T., Esfandiari, F., & Nugraha, F. R. (2021). HUBUNGAN ANTARA USIA, JENIS KELAMIN, DAN TINGKAT PENDIDIKAN DENGAN KEJADIAN DIABETES MELLITUS DI KLINIK MARDI WALUYO LAMPUNG TENGAH. Jurnal Medika Malahayati, 5(3), 146–153. https://doi.org/10.33024/jmm.v5i3. 4200
Aryani, M. (2021). ANALISIS DIGITAL MARKETING PADA HOTEL KILA DI KABUPATEN LOMBOK BARAT TERHADAP KEPUASAN KONSUMEN. Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan, 6(1), 22. https://doi.org/10.33394/vis.v6i1.4 085 ATASI+Upik+et+al.pdf. (n.d.).
Barat, S. (2009a). Global Marketing Management: FOURTH EDITION.M. Kotabe and K. Helsen. New York: John Wiley and Sons, Inc. (2008), 682 pages. ISBN: 978-0-471-75527-2. List price: $54.84. Softcover. Journal of Global Marketing, 22(4), 329–331. https://doi.org/10.1080/08911760903022556
Barat, S. (2009b). Global Marketing Management: FOURTH EDITION.
M. Kotabe and K. Helsen. New York: John Wiley and Sons, Inc. (2008), 682 pages. ISBN: 978-0-471-75527-2. List price: $54.84. Softcover. Journal of Global Marketing, 22(4), 329–331. https://doi.org/10.1080/08911760903022556
Bimaria, N. P. P. R., Kulu, M. P., & Peridawaty, P. (2020). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Sendy’s Swalayan Palangka Raya. Jurnal Manajemen Sains dan Organisasi, 1(3), 181–191. https://doi.org/10.52300/jmso.v1i3. 2759
Darmansah, A., & Yosepha, S. Y. (2020). PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE DI WILAYAH JAKARTA TIMUR. 1(1).Data primer.pdf. (n.d.).
Dewi, M. P. (2020). Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang. IQTISHODUNA, 16(2), 167–190. https://doi.org/10.18860/iq.v16i2.9 242
Dewi, N. K. (n.d.). PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MASKAPAI CITILINK DI BANDAR UDARA INTERNASIONAL JUANDA SURABAYA. digitaL Marketing jurnL.pdf. (n.d.). Document (4).pdf. (n.d.).
Fitrianingrum, L., Lusyana, D., & Lellyana, D. (2020). ANALISIS PENGARUHPENATAAN ORGANISASI LIPI TERHADAP KEBAHAGIAAN ASN PENDUKUNG IPTEK DI LINGKUNGAN LIPI. Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi, 17(2), 291–305. https://doi.org/10.31113/jia.v17i2.611.Gg.pdf. (n.d.).
Handayani, L. S., & Hidayat, R. (2022). Pengaruh kualitas Produk, Harga, dan Digital Marketing Terhadap Kepuasan Pelanggan Produk MS Glow Beauty. 5(2).
Indriyani, E. (n.d.). Analisis Efektivitas Implementasi Pembelajaran Daring Dimasa Pandemi Covid-19 Pada Siswa SMA Kelas X Se- Kecamatan Mranggen Mata Pelajaran PJOK.
Irawati, Z., & Setiawan, D. (2023). Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan Mie Gacoan. Jurnal Informatika Ekonomi Bisnis. https://doi.org/10.37034/infeb.v5i3.517
Kurniasari, R., & Rizal, A. (2023). Melalui Menciptakan Kualitas Layanan, Persepsi Harga, Dan Citra Merek.
Lorenzi, N. & Lorina Siregar Sudjiman. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Shopee Express (Studi Kasus Pada Mahasiswa Universitas Advent Indonesia). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(2), 303–311. https://doi.org/10.35870/jemsi.v9i2.1033
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Article Sidebar
Service Quality,
Price Perception,
Digital MArketing,
Customer Satisfaction
Main Article Content
Abstract
This research aims to determine the partial influence of service quality, price perception, and digital marketing on customer satisfaction at Kaptur Barbershop Cibodas, Tangerang City. In collecting this data, it was obtained using primary data and distributing questionnaires. The population in this study were consumers who had shaved their hair at Kaptur Barbershop in Cibodas, Tangerang City, with a sample of 100 respondents. This research uses a quantitative research method with a non-probability sampling technique, namely the incidental sampling method, and uses an analysis model technique with the Partial Least Square method with the Structural Equation Modeling (PLS-SEM) type of modeling, processed using the SmartPLS version 3.0 program. The results of this research show that the variables of service quality, price perception, and digital marketing directly have a positive and significant effect on customer satisfaction at Kaptur Barbershop.
Downloads
Article Details
References
Amin, N. F., Garancang, S., & Abunawas, K. (n.d.). KONSEP UMUM POPULASI DAN SAMPEL DALAM PENELITIAN.
Amiruddin, A. B. (2022). PENGARUH MOTIVASI INTRINSIK TERHADAP PRESTASI KERJA KARYAWAN KOPERASI SAWIT MAHATO BERSATU. MANAJERIAL DAN BISNIS TANJUNGPINANG, 4(2), 159–164. https://doi.org/10.52624/manajerial.v4i2.2205
Arania, R., Triwahyuni, T., Esfandiari, F., & Nugraha, F. R. (2021). HUBUNGAN ANTARA USIA, JENIS KELAMIN, DAN TINGKAT PENDIDIKAN DENGAN KEJADIAN DIABETES MELLITUS DI KLINIK MARDI WALUYO LAMPUNG TENGAH. Jurnal Medika Malahayati, 5(3), 146–153. https://doi.org/10.33024/jmm.v5i3. 4200
Aryani, M. (2021). ANALISIS DIGITAL MARKETING PADA HOTEL KILA DI KABUPATEN LOMBOK BARAT TERHADAP KEPUASAN KONSUMEN. Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan, 6(1), 22. https://doi.org/10.33394/vis.v6i1.4 085 ATASI+Upik+et+al.pdf. (n.d.).
Barat, S. (2009a). Global Marketing Management: FOURTH EDITION.M. Kotabe and K. Helsen. New York: John Wiley and Sons, Inc. (2008), 682 pages. ISBN: 978-0-471-75527-2. List price: $54.84. Softcover. Journal of Global Marketing, 22(4), 329–331. https://doi.org/10.1080/08911760903022556
Barat, S. (2009b). Global Marketing Management: FOURTH EDITION.
M. Kotabe and K. Helsen. New York: John Wiley and Sons, Inc. (2008), 682 pages. ISBN: 978-0-471-75527-2. List price: $54.84. Softcover. Journal of Global Marketing, 22(4), 329–331. https://doi.org/10.1080/08911760903022556
Bimaria, N. P. P. R., Kulu, M. P., & Peridawaty, P. (2020). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Kualitas Produk Terhadap Kepuasan Pelanggan Pada Sendy’s Swalayan Palangka Raya. Jurnal Manajemen Sains dan Organisasi, 1(3), 181–191. https://doi.org/10.52300/jmso.v1i3. 2759
Darmansah, A., & Yosepha, S. Y. (2020). PENGARUH CITRA MEREK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA APLIKASI SHOPEE DI WILAYAH JAKARTA TIMUR. 1(1).Data primer.pdf. (n.d.).
Dewi, M. P. (2020). Pengaruh Persepsi Harga dan Kualitas Pelayanan terhadap Loyalitas Pelanggan Dimediasi Kepuasan Konsumen Pada RM. Wongsolo Malang. IQTISHODUNA, 16(2), 167–190. https://doi.org/10.18860/iq.v16i2.9 242
Dewi, N. K. (n.d.). PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN MASKAPAI CITILINK DI BANDAR UDARA INTERNASIONAL JUANDA SURABAYA. digitaL Marketing jurnL.pdf. (n.d.). Document (4).pdf. (n.d.).
Fitrianingrum, L., Lusyana, D., & Lellyana, D. (2020). ANALISIS PENGARUHPENATAAN ORGANISASI LIPI TERHADAP KEBAHAGIAAN ASN PENDUKUNG IPTEK DI LINGKUNGAN LIPI. Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi, 17(2), 291–305. https://doi.org/10.31113/jia.v17i2.611.Gg.pdf. (n.d.).
Handayani, L. S., & Hidayat, R. (2022). Pengaruh kualitas Produk, Harga, dan Digital Marketing Terhadap Kepuasan Pelanggan Produk MS Glow Beauty. 5(2).
Indriyani, E. (n.d.). Analisis Efektivitas Implementasi Pembelajaran Daring Dimasa Pandemi Covid-19 Pada Siswa SMA Kelas X Se- Kecamatan Mranggen Mata Pelajaran PJOK.
Irawati, Z., & Setiawan, D. (2023). Pengaruh Strategi Pemasaran Digital, Harga dan Kualitas Produk Terhadap Kepuasan Pelanggan Mie Gacoan. Jurnal Informatika Ekonomi Bisnis. https://doi.org/10.37034/infeb.v5i3.517
Kurniasari, R., & Rizal, A. (2023). Melalui Menciptakan Kualitas Layanan, Persepsi Harga, Dan Citra Merek.
Lorenzi, N. & Lorina Siregar Sudjiman. (2023). Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Shopee Express (Studi Kasus Pada Mahasiswa Universitas Advent Indonesia). JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi), 9(2), 303–311. https://doi.org/10.35870/jemsi.v9i2.1033
Most read articles by the same author(s)
- Farhan Abu Risky, Hidayat Syah, Abdillah Sani, THE EFFECTIVENESS OF E-SERVICE QUALITY, PROMOTION MIX, AND BRAND AWARENESS ON REPEAT PURCHASE INTEREST IN THE DANA APPLICATION , DESANTA (Indonesian of Interdisciplinary Journal): Vol. 5 No. 1 (2024): September 2024