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Ratu Syifa Fadilah; Ilham juliandri; Dede Rihan Faradis; Yeni Silvia; Safitri Putri Derajat. PENGARUH CONTENT MARKETING, LIVE STREAMING, DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE PADA KONSUMEN E-COMMERCE SHOPEE DI PROVINSI BANTEN. jk 2025, 3, 149-159.