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Kholi Fitriana, L. and Baehaqi, M. 2026. PENGARUH E-WOM, PERSEPSI KUALITAS PRODUK, DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SUNSCREEN AZARINE. MANTRA (Jurnal Manajemen Strategis). 3, 2 (Feb. 2026), 24–40.