https://jurnal.desantapublisher.com/index.php/sultan/issue/feed 2024-02-07T00:00:00+00:00 Achmad Rozi El Eroy eroy@desantapublisher Open Journal Systems <p>SULTAN (Indonesian of Leadership and Management Journal) adalah jurnal berkala ilmiah yang diterbitkan oleh Desanta Publisher 2 (dua) kali dalam setahun, yaitu setiap bulan November dan Mei. Scope dan Fokus kajian Jurnal Sultan adalah pada bidang ilmu sosial, khususnya yang membahas tentang Kepemimpinan dan Ilmu Manajemen secara keseluruhan. Editor in Chief Jurnal Sultan.</p> <p><strong>e-ISSN = 2964-9404 </strong> Berdasarkan SK Nomor : 0005.29649404/K.4/SK.ISSN/2022.10 Tanggal 7 Oktober 2022</p> https://jurnal.desantapublisher.com/index.php/sultan/article/view/197 2024-01-29T13:46:49+00:00 Guli Guli goely67@gmail.com Fidziah Fidziah fidziah213@gmail.com Indar Riyanto indaropay@gmail.com Ida Rohaida irohaida70@gmail.com

<p><em>The aim of this research was to explain customer value in mediating the influence of service quality and price on customer satisfaction at the Royal Regal Hotel. The research was carried out by distributing questionnaires to customers staying at the Royal Regal Anyer Hotel. The data was processed using the SmartPLS.3 application with the SEM (Structural Equation Model) technique. The number of respondents in this study was 98 respondents. The research results show that service quality has a positive effect on customer satisfaction, price has a positive effect on customer satisfaction, service quality has a positive effect on customer value, price has a positive effect on customer value, and customer value has a positive effect on customer satisfaction. From the research results, it is known that service quality has the most influence on customer value. And based on the three variables (service quality, price, and customer value), customer value has the most influence on customer satisfaction.</em></p>

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